-BRAND STORY-



A multidisciplinary design studio that closely collaborates with Pa-Nan Pandanus women artisans in a small Muslim village of Southern Thailand. We are not only focused on sustainable living of the environment, but we give importance to sustainable human development as well.


The design concept is Future Crafts, which means ‘breathing new life into age old skill’ that combines sophistication and simplicity by blending local craft with design innovation, by exploring precious local wisdom – the know-how, techniques, and also material properties to create new product design opportunities of wickerwork products that are relevant to urban lifestyle with timeless feel. A traditional asterisk pattern – socalled ‘Lai Tin Chang’ or ‘Lai Baa’ is distinctly woven by SarnSard’s artisans as the brand’s signature pattern to celebrate Thai Southern heritage and preserve the local craft. Therefore, each of the works is attached to exclusive stories, here to introduce and preserve the meaningful heritage through our products.



-MAKER STORY-

Established by two designers - Mr. Ped and Mrs. Kookai who shared a love for Thai crafts and Pa-nan pandanus. While researching and studying the arts, they discovered ‘Lai Tin Chang’ or ‘Lai Baa’ (asterisk), a traditional pattern that is today used as the product line signature. This longstanding pattern is very neat in design details and is less popular due to the much longer times required to complete each pattern. That’s why SARNSARD has a sole mission to bring everyone back to know the heritage skills and encourage local craftsmen by sustaining their living and also preserve the Southern design. At the same time, SARNSARD is not only a designer, but we are a local developer. We always believe that SARNSARD’s skills will be returned to artisan’s descendants to inherit this wisdom and this is the true of sustainable development.



Ped-Visrut Taweevorasuwan



Product Designer



graduated with a bachelor's degree of architecture in the field of industial design, school of architecture and design, King Mongkut’s University of Technology Thonburi.

He is a designer who falls in love with local crafts. He always brings his knowledge to develop the artisan’s skill and understand their behavior as well. He tries to merge crafts with technology and creativity so he aims to design SARNSARD for future crafts.



Kookai-Manatsanun Taweevorasuwan



Assistant Designer



graduated with a bachelor's degree of arts program in business chinese and business english, Assumption University of Thailand.

She loves crafts and creative ways. She wants to see the changing of craft values in Thais. Actually, her mother’s hometown is Trang so she is well-known in this province. She likes to travel in local ways and learn their culture by sharing her experiences with a new generation. Importantly, she would like to see the sustainable life of her artisan’s family in the near future.



Ja-Lor



Artisan Leader



She is familiar with weaving pandanus for more than 30 years following her mother. She is a single mom, has a little girl and one boy; he desires to be a volleyball player. She is the first one who comes and needs to work with us. She is always happy to weave in the new experiment even though it might be hard but it's her challenge.



Ja-Pueng



Artisan



She decided to weave the harder pattern around last year due to the crisis of covid situation. She came from a big family and also has two little boys, so she would like to find a job to support her family at that time. During learning, she is the second one who falls in love to work with us.





the letter of founder



"Almost 4 years of working with local communities, we got more experiences, especially in humanity. We learnt to share our religion, culture, diversity and craft skill. Sarnsard doesn't act as only a designer but we are a local developer as well. Previously, we have been working with a leader of some village’s artisan, but she works as a middleman, it makes the real artisans unable to earn the suitable wages and feel unfair with inadequate income.


Sustainable human development is one of our core values so we hope that their life expectancy should be higher every year. Later, artisans need to join us directly so we set up our team last year. We also expect that it can be a sustainable living model and plan to have a learning center in the near future."